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My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
Feature Article
I wrote a mock feature article exploring some of my favorite music, crafted to showcase my writing skills and ability to engage readers. This piece highlights my proficiency in creating compelling narratives and my passion for music, demonstrating my ability to blend personal insights with strong editorial content.
Music Pitching
For my internship I developed a pitch for an up-and-coming artist’s new single. This pitch aimed to highlight the artist’s unique qualities and generate excitement, showcasing my ability to craft engaging content that aligns with promotional efforts.
Social Media Graphics
During my internship I had the opportunity to design a series of Instagram story graphics for an artist's new music rollout. This project involved creating visually engaging content tailored to enhance the artist’s social media presence and align with the overall PR strategy for the music release. This project highlights my skills in creating social media content that aligns with PR strategies, emphasizing my proficiency in visual storytelling and audience engagement through Instagram stories.
Senior Capstone Research Paper
In my senior capstone research paper, "From Followers to Friends: Understanding the Role of Influencer Traits in Cultivating Parasocial Bonds and Consumer Trust," I explored how various content types and interaction strategies of female TikTok beauty influencers impact the strength of parasocial relationships with their audience. Analyzing engagement patterns and EPSI scores, this study delves into how personal stories, Day in My Life content, follower interaction, transparency about sponsorships, skills demonstration, and informational content contribute to building consumer trust. The research aimed to uncover key strategies that enhance perceived influencer-follower connections, offering insights into effective digital communication.
Social Media Strategy Analysis: National Geographic
In my paper on National Geographic’s social media presence, I analyzed the effectiveness of their current strategies and identified potential areas for improvement. The research evaluates how National Geographic communicates its brand message through social media, assessing both successful elements and areas needing enhancement. By examining their content's impact on audience perception and engagement, the paper provides insights into optimizing social media practices to reinforce the organization’s educational and conservation goals.
Public Relations Basics
This collection features essential public relations documents, including press releases, feature stories, PSA planning, and broadcast readers. Each piece showcases my expertise in crafting effective communication materials and strategic planning. The portfolio demonstrates my ability to create compelling content tailored for various media formats and audiences, reflecting a solid foundation in PR practices.
Mock PR Plan: Fiona Apple's Comeback
In this project, I developed a mock PR plan for singer Fiona Apple’s reentry into the limelight after a period of scrutiny. The plan focuses on strategic messaging, media outreach, and reputation management to reestablish her public image and engage both new and existing fans. It includes tactics for overcoming past challenges, leveraging media opportunities, and crafting a compelling narrative to support her comeback.
Mock Pitch: AT&T Museum Donation
In this mock pitch, I outlined AT&T's $2 million donation to the National Museum for African American History and Culture, showcasing their support for education and community initiatives. The pitch was designed to follow industry standards, including an offer of exclusive interviews with key figures like AT&T's David Huntley and museum architect Phil Freelon, demonstrating a professional approach to media relations and story placement.
Mock Magazine Spread: Brain Tumor Diagnosis
This magazine spread, created in Adobe InDesign, features my article on brain tumor diagnosis. It demonstrates my skills in layout design, typography, and visual storytelling. The project showcases my ability to effectively organize content, integrate images, and use design tools to present complex information clearly and professionally.
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